Rather than spend months building infrastructure, Fluint made an early decision to standardize on Courier as its notification layer. Brandon had already seen Courier succeed at scale in a previous role, which gave him confidence it could support Fluint as the company grew.

The rollout began with email, the most critical channel for sales users. Courier’s strong handlebars support made this fast. Instead of spending days hand-coding templates, Brandon used AI to turn notification designs into MJML, then dropped that output directly into Courier. With a quick round of edits, he had production-ready templates in minutes.

Courier also fit naturally with Fluint’s product vision. Salespeople live in their CRM and inbox, not in Fluint all day, so reaching them where they already work was essential. With Courier in place, expanding to SMS, push, Slack, or in-app was no longer daunting. Each channel could be added on top of the same foundation, creating a single system for multi-channel notifications without new integrations or duplicated effort.

Equally important, Courier built in safeguards that Fluint didn’t want to maintain themselves. Features like per-user and per-tenant throttling gave Brandon peace of mind that an API error wouldn’t overwhelm users. Logs provided immediate visibility into delivery, making it easy to trace what was sent and when. Customer Success could even check delivery status on their own, reducing the need for engineering support.